Monday, January 23, 2012
České Budějovice: The Town Square
We briefly visited České Budějovice, where my father was born. The town square was one of the most beautiful I have seen in Europe! This town is home to the true Budweiser. According to Wikipedia: "The largest brewery, founded in 1895, is Pivovar Budějovický Budvar (Budweiser Budvar Brewery) which has legal rights to market its beer under the "Budweiser" brand name in much of Europe. The same product is also sold elsewhere under the names "Budvar" and "Czechvar" due to legal disagreements with Anheuser-Busch over the Budweiser brand. The American lager was originally brewed as an imitation of the famous Bohemian original, but over time has developed its own identity and attained remarkable commercial success. Anheuser-Busch has made offers to buy out the Czech brewing company in order to secure global rights to the name "Budweiser", but the Czech government has refused all such offers, regarding the Czech Budweiser name as a matter of national pride."